Miranda Logo - New Look
2023-06-09
As we continue to grow as a leading manufacturer within the cutting tool marketplace, we are building the strength of our customer offer through the alignment of our product brand logos.
The unified appearance of our logos clarifies our go-to-market message and demonstrates the breadth of our vast product portfolio. We are one company, working as one team, toward one future.
The evolution of the Miranda logo includes the adoption of the chip – the unifying symbol across our company and product brands that communicates our promise of quality manufacturing, products, and logistics.
For more than 75 years, the Miranda brand has led the cutting tool market in India.
Adding the chip to the logo confirms that when a distributor adds any of our product brands to their shop, they add our entire team including quality production facilities, reliable delivery, and global support. In short, this evolution delivers on our commitment to be simply reliable.
With the launch of the new logo, we have taken the opportunity to refresh the Miranda packaging and labels. The different styles of packaging have been streamlined so that Miranda products have a harmonious and easily recognisable look. The new labels provide more product information to better support our customers, with tool information presented in a clear and consistent way to improve the user experience.
Our company and product brands have evolved around the world over the past century, and we will continue to develop as we strive to care for the manufacturing industry. This latest evolution of the Miranda brand logo and the Miranda packaging and labels delivers on our promise to build on our legacy, unify our strengths and enter a successful future together.
